Burmese Shoppers Perception for Burmese Gems and Jewelry Products - Generalities of Studies, Related Concepts and Theories, Theorethical Framework, Research Methodology, Data Analysis
Nan Kain
LAP Lambert Academic Publishing (2013)
In Collection
Myanmar, Trade
Paperback 9783659452390
Perception of customers is important for successful business. Because the success of the firm bases on its ability to attract and maintain customers to buy goods or services at prices and give profits to the company. Consumer perception is the way of consumers and potential consumers view a firm and its products or services. Therefore, it is obvious that consumer behavior is influenced by consumer perception. Consequently, consumer perception directly affects profits to a firm. Thus, many firms invest large amount of resources in order to influence consumer perceptions. Consumer perceptions usually help a firm to decide what kinds of products or services to offer by the firm. This study is about Burmese customer perception of one of its valuable resources, gems and jewelry products. Ruby and jade are the most valuable resources in Myanmar. During the time when Myanmar was under the British colonial rule, local resources, especially rubies were famous among European countries. Based on these dissertation, it seems that Burmese gems and jewelry products need to develop a marketing strategy to help the vendors/company increase consumers’ awareness and positive perception.
Product Details
No. of Pages 129
Height x Width 220 x 150  mm
Personal Details
Read It Yes
Store Morebooks
Location C 6
Purchase Price 67.00 CHF
Purchase Date novembre 2014
Condition First hand
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